About the Journal

Digital Marketing Insight (DMI) is a scientific journal managed by the Institute for Research and Community Service (LPPM) of STIE Wiyatamandala. It is published twice a year, in June and December. DMI publishes scholarly articles within the broad scope of digital marketing, including but not limited to:

Consumer Strategy & Behavior

  • Digital consumer behavior
  • Online market segmentation
  • Customer journey in digital platforms
  • The impact of digitalization on purchase decisions

Media & Digital Platforms

  • Marketing through social media (Instagram, TikTok, Facebook)
  • Influencer marketing
  • Video marketing (YouTube, reels)
  • Mobile marketing and app-based promotion

Technology & Data

  • Utilization of big data and AI in marketing
  • Marketing automation
  • Digital-based Customer Relationship Management (CRM)
  • Chatbots and digital personalization

Digital Marketing Techniques

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Email marketing
  • Affiliate marketing
  • Content marketing

E-commerce & Marketplace

  • Marketing strategies in online marketplaces (e.g., Shopee, Tokopedia)
  • Online store development and user experience
  • Omnichannel marketing strategies

The journal aims to serve as a platform for researchers, academics, students, and practitioners to share research findings and critical insights in the field of digital marketing.