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About the Journal
Digital Marketing Insight (DMI) is a scientific journal managed by the Institute for Research and Community Service (LPPM) of STIE Wiyatamandala. It is published twice a year, in June and December. DMI publishes scholarly articles within the broad scope of digital marketing, including but not limited to:
Consumer Strategy & Behavior
- Digital consumer behavior
- Online market segmentation
- Customer journey in digital platforms
- The impact of digitalization on purchase decisions
Media & Digital Platforms
- Marketing through social media (Instagram, TikTok, Facebook)
- Influencer marketing
- Video marketing (YouTube, reels)
- Mobile marketing and app-based promotion
Technology & Data
- Utilization of big data and AI in marketing
- Marketing automation
- Digital-based Customer Relationship Management (CRM)
- Chatbots and digital personalization
Digital Marketing Techniques
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email marketing
- Affiliate marketing
- Content marketing
E-commerce & Marketplace
- Marketing strategies in online marketplaces (e.g., Shopee, Tokopedia)
- Online store development and user experience
- Omnichannel marketing strategies
The journal aims to serve as a platform for researchers, academics, students, and practitioners to share research findings and critical insights in the field of digital marketing.