About the Journal

Digital Marketing Insight (DMI) is a scientific journal managed by the Institute for Research and Community Service (LPPM) of STIE Wiyatamandala. It is published twice a year, in June and December. DMI publishes scholarly articles within the broad scope of digital marketing, including but not limited to:

Consumer Strategy & Behavior

Digital consumer behavior
Online market segmentation
Customer journey in digital platforms
The impact of digitalization on purchase decisions

Media & Digital Platforms

Marketing through social media (Instagram, TikTok, Facebook)
Influencer marketing
Video marketing (YouTube, reels)
Mobile marketing and app-based promotion

Technology & Data

Utilization of big data and AI in marketing
Marketing automation
Digital-based Customer Relationship Management (CRM)
Chatbots and digital personalization

Digital Marketing Techniques

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Email marketing
Affiliate marketing
Content marketing

E-commerce & Marketplace

Marketing strategies in online marketplaces (e.g., Shopee, Tokopedia)
Online store development and user experience
Omnichannel marketing strategies

The journal aims to serve as a platform for researchers, academics, students, and practitioners to share research findings and critical insights in the field of digital marketing.