Jurnal Bina Manajemen (JBM) serves as a pivotal resource for students, lecturers, and scholars in the field of management studies by providing a comprehensive platform for the dissemination of cutting-edge research, theoretical advancements, and practical applications within the management discipline. Meticulously curated articles support academic endeavors, enhance classroom learning, and inspire scholarly discussions, covering a wide range of subjects including organizational behavior, strategic management, human resource management, marketing, finance, and operations management. Each edition features empirical studies, literature reviews, case studies, and theoretical papers that explore the complexities of managing organizations in various contexts. To ensure accessibility and enhance the dissemination of research, JBM utilizes the Open Journal Systems (OJS), streamlining the editorial process from submission and peer review to publication and indexing. OJS facilitates open access, allowing researchers and practitioners worldwide to access high-quality research without barriers, promoting transparency, collaboration, and the global exchange of knowledge in the field of management. We invite researchers, practitioners, and academics to submit their work to JBM and join us in our endeavor to push the boundaries of accounting knowledge and practice.
PENGARUH CITRA MEREK, PERSEPSI HARGA, INOVASI LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA JASA TRANSPORTASI ONLINE GOJEK DI KOTA SEMARANG
The development of digital technology has driven significant transformation in the transportation sector in Indonesia, particularly through the presence of online transportation services such as Gojek. The high level of competition in the online transportation industry requires companies to be able to maintain customer loyalty in order to remain competitive and sustainable. This study aims to analyze the influence of brand image, price perception, service innovation, and trust on customer loyalty among users of Gojek online transportation services in Semarang City. This study uses a quantitative approach with a survey method. Data were collected by distributing questionnaires to 103 active Gojek users selected using purposive sampling techniques. The data analysis method used was multiple linear regression with the help of SPSS software version 26. The results showed that brand image and price perception had a positive and significant effect on customer loyalty. Meanwhile, service innovation and trust did not have a significant effect on customer loyalty. These findings indicate that strengthening brand image and setting appropriate prices are important factors in increasing Gojek customer loyalty.
Copyright (c) 2026 meylinda anggraeni http://creativecommons.org/licenses/by/4.0
STRATEGI INOVASI DAN ORIENTASI PASAR PADA BISNIS NILU KOPI DALAM MERAIH KEUNGGULAN BERSAING
Innovation is key in business life because it is an essential resource for companies to grow. Competition in the business world drives entrepreneurs to have advantages and strategies that allow them to survive and even dominate in the competition. Those who can offer superior products thru innovation have a greater chance of attracting consumer interest. Nilu Kopi UIN Salatiga is experiencing aggressive growth (Growth Oriented Strategy). Businesses with the ability to innovate can adopt the latest technologies and integrate them into their operations, thereby increasing efficiency and competitiveness. Companies that can quickly adapt their strategies, technologies, and operations have a greater chance of winning the competition, creating added value for customers, and achieving sustainable growth, thus maintaining competitiveness in a constantly changing market. Achieving excellence in competition for business owners will lead to a tangible improvement, followed by the successful implementation of a good market orientation.
Copyright (c) 2026 Anggit Dyah Kusumastuti, Muhammad Nur Arifin, Rusnandari Retno Cahyani http://creativecommons.org/licenses/by/4.0
ESG, STRUKTUR MODAL DAN KINERJA KEUANGAN: PERAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI
Penelitian ini mengkaji determinan kinerja keuangan pada perusahaan sektor consumer non-cyclicals yang terdaftar di Bursa Efek Indonesia dari tahun 2021 sampai dengan tahun 2024. Penilaian terhadap kinerja keuangan yang diproksikan dengan Return on Assets (ROA) menunjukkan tren menurun, yang tercermin dari fluktuasi ROA perusahaan serta evaluasi faktor ESG, Struktur Modal, dan Ukuran Perusahaan sebagai variabel yang memengaruhi kinerja keuangan. Dengan menggunakan metodologi penelitian kuantitatif, penelitian ini mengamati perusahaan sektor consumer non-cyclicals selama periode empat tahun, mulai dari tahun 2021 sampai dengan tahun 2024. Temuan penelitian menunjukkan bahwa ESG berpengaruh negatif terhadap Kinerja Keuangan, Struktur Modal tidak berpengaruh terhadap Kinerja Keuangan, Ukuran Perusahaan tidak mampu memoderasi pengaruh ESG terhadap Kinerja Keuangan, sedangkan Ukuran Perusahaan mampu memoderasi secara positif pengaruh Struktur Modal terhadap Kinerja Keuangan.
Copyright (c) 2026 Riadita Candra Sekar Wangi http://creativecommons.org/licenses/by/4.0
ANALISIS PENGARUH LEADERSHIP STYLE DAN JOB CHALLENGE TERHADAP JOB INSECURITY PADA PERUSAHAAN STARTUP DI INDONESIA
This study aims to analyze the influence of leadership style and job challenge partially or simultaneously on job insecurity among startup employees in Indonesia. This research method was conducted quantitatively, with a sample of 170 startup employees who have worked for at least 1 year. Data were collected using a questionnaire. The results of the study: 1) Leadership style influences job insecurity. 2) Job challenge influences job insecurity. 3) Leadership style and job challenge influence job insecurity. The independent variable explains 64.9% of the dependent variable. The practical implication of this study is that communication between leaders and employees needs to be improved in order to maintain harmonious working relationships. Leaders must provide guidance to employees so that employees can develop and identify their own work. In addition, companies should be transparent about their conditions and future plans, thereby creating a comfortable and safe work environment. This study only involved employees who participated in the online discussion forum in December 2025. Future research is expected to add variables that trigger job insecurity or be conducted in other business sectors.
Copyright (c) 2026 Shierli Wijaya, andres dharma nurhalim http://creativecommons.org/licenses/by/4.0
PENGARUH EMPLOYEE ENGAGEMENT, LINGKUNGAN KERJA DAN KNOWLEDGE SHARING TERHADAP KINERJA PEGAWAI KANTOR KELURAHAN DI KECAMATAN CILEDUG
Environment, and knowledge sharing on employee performance in sub-district offices in Ciledug District. The study was motivated by the phenomenon of suboptimal public service performance and the inconsistency of previous studies on the effect of these three variables on employee performance. The approach used is quantitative research with non-probability sampling techniques through convenience sampling, where all employees who are the objects of research are used as respondents. Data are collected through questionnaires and analyzed using multiple linear regression to test the influence of each independent variable on the dependent variable. The results showed that employee engagement had a positive and significant effect on employee performance, as did knowledge sharing. Meanwhile, the work environment did not have a significant effect on employee performance. Based on these findings, it can be concluded that emotional involvement and knowledge sharing behavior play an important role in improving employee performance, while work environment conditions do not directly determine performance levels in the context of this study.
Copyright (c) 2026 zaskiadewiyanti03 zaskiadewiyanti03 http://creativecommons.org/licenses/by/4.0
PENGARUH EMOTIONAL BRANDING, PERCEIVED AUTHENTICITY, DAN PERCEIVED QUALITY TERHADAP PURCHASE INTENTION PRODUK OLAHAN PARIJOTO
Studi ini bertujuan untuk menganalisis sekaligus menjelaskan bagaimana emosional branding , persepsi keaslian , serta persepsi kualitas mempengaruhi niat pembelian pada produk olahan parijoto Alammu di Kawasan Muria Kudus. Dengan menggunakan metode kuantitatif, penelitian ini melibatkan 118 responden yang mengetahui produk olahan parijoto Alammu yang dipilih melalui teknik purposive sampling . Data yang dikumpulkan diperoleh melalui kuesioner kemudian diolah menggunakan analisis regresi linier berganda pada aplikasi IBM SPSS 31. Temuan penelitian mengungkapkan bahwa emosional branding dan persepsi kualitas memiliki pengaruh yang signifikan terhadap niat pembelian , sedangkan persepsi keaslian justru tidak menunjukkan pengaruh serupa. Namun secara simultan, persepsi keaslian tetap berperan dalam mendukung tebentuknya minat beli bersama emosional branding dan persepsi kualitas . Temuan ini memberikan sinyal bahwa konsumen lebih menjaga emosi dan standar kualitas dibandingkan sekadar keaslian produk. Oleh karena itu, pelaku UMKM lokal dalam menerapkan strategi pemasarannya perlu lebih menekankan penguatan ikatan emosional dan konsistensi kualitas produk untuk meningkatkan ketertarikan dan minat beli masyarakat terhadap produk lokal.
Copyright (c) 2026 Linda Farikhatul Muti', Wahibur Rokhman http://creativecommons.org/licenses/by/4.0
PENGARUH MOTIVASI EKSTRINSIK, INTRINSIK, DAN MAKROEKONOMI TERHADAP KEPUTUSAN INVESTASI GEN Z DI PASAR MODAL
This study aims to examine the influence of Extrinsic and Intrinsic Motivation and Macroeconomics on Gen Z Investment Decisions in the Capital Market. The research method used is quantitative descriptive and the data analysis is multiple linear regression. The population of students at the Faculty of Economics and Business, Budi Luhur University is 2.267. Sampling in this study used convenience sampling with a total of 100 students as respondents. Data were collected through a questionnaire with a Likert scale processed using Microsoft Excel 2024 software and SPSS software version 24. The results of the study show that the Extrinsic Motivation variable has a positive and significant effect on Investment Decisions, the Intrinsic Motivation variable has a positive and significant effect on Investment Decisions, and the Macroeconomic variable has a positive and significant effect on Investment Decisions.
Copyright (c) 2026 Achmad Rizki Alghifari http://creativecommons.org/licenses/by/4.0
PENGARUH KEY OPINION LEADER, DIGITAL MARKETING, DAN DIFERENSIASI PRODUK TERHADAP MINAT BELI HIJAB SATTKA ONLINE DI DKI JAKARTA
Penelitian ini bertujuan untuk mengetahui pengaruh Key Opinion Leader (KOL), Digital Marketing, dan Diferensiasi Produk terhadap Minat Beli produk Hijab Sattka melalui pembelian secara online di DKI Jakarta. Penelitian ini menggunakan sampel sebanyak 125 responden dengan teknik Non-Probability Sampling metode yang digunakan yaitu purposive sample dengan rumus Lemeshow. Instrumen penelitian berupa kuesioner dengan skala Likert, dan pengolahan data dilakukan menggunakan IBM SPSS versi 26. Hasil penelitian menunjukkan bahwa Key Opinion Leader (KOL) berpengaruh signifikan terhadap Minat Beli produk Hijab Sattka. Selain itu, Digital Marketing juga berpengaruh signifikan terhadap Minat Beli, meskipun arah pengaruhnya negatif, sehingga strategi yang digunakan perlu dioptimalkan. Diferensiasi Produk juga terbukti berpengaruh signifikan terhadap Minat Beli.
Copyright (c) 2026 sinta ameilia prastiwi http://creativecommons.org/licenses/by/4.0
PENGARUH LINGKUNGAN KERJA, WORK ENGAGEMENT, DAN KEPEMIMPINAN MELAYANI TERHADAP KINERJA PEGAWAI KANTOR KELURAHAN DI KECAMATAN CIPONDOH
This study aims to determine the influence of work environment, work engagement, and servant leadership on employee performance Cipondoh Sub – District Office. The elected population is 52 employees. Sampling used in this study is non probability sampling with saturated sampling techniqu. Data analysis method using multiple linear regression using SPSS software version 26. The result of this study indicate that the variables of work environment and servant leadership have a positive insignificant effect on employee performance. Variables of work engagement have a positive and significant effect on employee performance.
Copyright (c) 2026 az aza http://creativecommons.org/licenses/by/4.0
INTEGRASI NILAI SPIRITUAL DALAM MANAJEMEN SUMBER DAYA MANUSIA ISLAMI: REKRUTMEN, PENGEMBANGAN TAZKIYATUN NAFS DAN MANAJEMEN KINERJA
Manajemen Sumber Daya Manusia (MSDM) modern umumnya berfokus pada efektivitas kerja, produktivitas, dan pencapaian kinerja organisasi, namun sering kali kurang memperhatikan dimensi spiritual dan nilai moral dalam pengelolaan manusia. Artikel ini bertujuan mengkaji integrasi nilai-nilai spiritual dalam praktik Human Resource Management (HRM) Islami, khususnya pada aspek rekrutmen dan seleksi berbasis nilai Islam, pelatihan dan pengembangan SDM melalui konsep tazkiyatun nafs, serta manajemen kinerja dalam perspektif Islam. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi pustaka terhadap berbagai literatur ilmiah yang relevan mengenai manajemen sumber daya manusia dan studi Islam. Hasil kajian menunjukkan bahwa HRM Islami menghadirkan pendekatan yang lebih holistik dengan mengintegrasikan kompetensi profesional, produktivitas kerja, serta nilai spiritual dan akhlak. Rekrutmen dan seleksi berbasis nilai Islam menekankan prinsip amanah, kejujuran, dan keadilan untuk memperoleh SDM yang tidak hanya kompeten tetapi juga berintegritas. Pelatihan dan pengembangan SDM melalui konsep tazkiyatun nafs berperan dalam membentuk karakter, integritas, dan etos kerja yang berlandaskan nilai ihsan dan keikhlasan. Sementara itu, manajemen kinerja dalam perspektif Islam tidak hanya menilai hasil kerja, tetapi juga mempertimbangkan niat, proses, dan tanggung jawab moral sebagai bentuk ibadah kepada Allah SWT. Integrasi nilai-nilai Islam dalam pengelolaan SDM terbukti mampu membangun budaya kerja yang produktif, etis, dan berkelanjutan serta memberikan kontribusi positif terhadap kinerja organisasi.
Copyright (c) 2026 Danang Aziz Akbarona, Dingot Hamonangan Ismail, Jazuli Juwaini http://creativecommons.org/licenses/by/4.0