Farikhatul Muti’ L, Rokhman W. PENGARUH EMOTIONAL BRANDING, PERCEIVED AUTHENTICITY, DAN PERCEIVED QUALITY TERHADAP PURCHASE INTENTION PRODUK OLAHAN PARIJOTO. JBM [Internet]. 2026 Mar. 31 [cited 2026 Apr. 6];14(2). Available from: https://jurnal.wym.ac.id/JBM/article/view/932